Guangcai Program

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Social responsibility is an unavoidable topic for any enterprise. Driven by a strong sense of responsibility, China’s private entrepreneurs initiated Guangcai Program activity as early as in 1994, which coincides with the “Global Compact” advocated by the United Nations Secretary General Kofi Annan in 1999.

On April 23, 1994, ten private entrepreneurs issued a joint letter of appeal “Devote Ourselves to the Guangcai Program to Relieve Poverty”, which kicked off Guangcai Program. Guangcai Program is an undertaking initiated and implemented by private entrepreneurs in response to the “8-7 National Plan for Priority Poverty Reduction” aiming at poverty relief.

JuneYao Group embarked on the path of assistance construction for the Three Gorges Reservoir region since its involvement in “Guangcai Programme To Three Gorges Reservoir Region” in 1999. JuneYao Group implemented “100,000 Households Dairy Cow Breeding Program” in the reservoir area, which closely united companies, bases, and farmer households to develop effective rural support model; linked up upstream and downstream industrial chains, provided direct jobs to 1000 plus migrant workers, and promoted the employment of more than 5000 persons in industrial chain, which resolved employment problem for migrants in a long-term and stable way.

In January 2002, as the only representative from private-owned enterprises recommended by China Enterprise Confederation, Wang Junyao, former Chairman of the Group Wang Junyao went to London to attend the “United Nations Global Compact Forum”, and submitted a UN “Global Compact” Letter of Commitment covering employment and environmental protection contents. The United Nations “Global Compact” was proposed by UN Secretary General Kofi Annan in January 1999, and officially kicked off at UN Headquarters in July 2000. Annan regard the “Global Compact” as “a global certificate on enterprise credibility”. We consider that China’s Guangcai Programme shared the same vision with the Global Compact. In 2003, Wang Junyao was awarded the title of “Advanced Worker for Three Gorges Project Construction” by the State Council Three Gorges Project Construction Committee. After succeeding the Chairman post, Wang Junjin guaranteed that: Social responsibility remained unchanged, continued to assume responsibility of the Global Compact and Guangcai Programme. In November 2006, Wang Junjin was awarded the title of “Advanced Individual in National Pair-up Assistance to Three Gorges Project Reservoir Region Migrant Work” by the State Council Three Gorges Project Construction Committee.

Over the past 10 years, JuneYao Group’s total investment in the Three Gorges Reservoir Region has topped 1 billion yuan, which boosted employment and promoted industry upgrading in the local area. In 2006, JuneYao Group built Yichang JuneYao International Plaza, which created 1200 jobs and provided a platform for business startup for over 100 households while improving the tourism industrial chain in the Three Gorges area. In April 2011, the JuneYao Jinjiang International Hotel located in Yichang JuneYao International Plaza formally passed accreditation by China National Tourism Administration to become the first recognized 5-star hotel in Yichang, marking another contribution to improving Yichang’s city image. In 2012, JuneYao Group’s newly constructed dairy plant house in Yichang area with a total investment of more than 110 million yuan was launched into production, adding more than 600 jobs to the local market.In October, 2013, JuneYao Group invested RMB 6 billion to continue its assistance in the construction of the Three Gorges Area to transform the old city of Yichang covering an area of 600,000m2.


 In June 2012, Wang Junjin was awarded the “Guangcai Programme Medal” issued by China Society for Promotion of the Guangcai Programme.