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Wang Junjin: Three Gorges Complex Drives Me to Support Construction for 10 years
ReleaseDate: 2010-08-26

August 26, 2010,, Jia Yuankun, Huang Anqi, Cui Jing, Shanghai, August 26 news (reporter Jia Yuankun, Huang Anqi and Cui Jing) “Whether doing business or being a person should feel grateful to the community; JuneYao Group's social responsibility, Guangcai concept are not periodic but persistent. " When recalling the past 10 years to support the construction of Three Gorges Reservoir area, JuneYao chairman Wang Junjin said firmly.

Starting from 1999 when he followed the “Guangcai Three Gorges Visit” organized by China CSPGP came to the Three Gorges Reservoir area, JuneYao Group started the journey to support the construction of Three Gorges reservoir area. Over the past 10 years, JuneYao Group has invested in the Three Gorges reservoir area a total of RMB 1 billion yuan, provided 5,000 job positions and promoted the local industrial upgrading, which became the best answer sheet of JuneYao Group chairman Wang Junjin in supporting the construction of Three Gorges Reservoir Area.

“10,000 households’ dairy cattle breeding program" helps migrants get rid of poverty and become better off

In 1999, in the process of implementation of the national plan of construction of the Three Gorges reservoir area, the problem of employment of Three Gorges migrants became the key related to the success of the national decision-making. Under this context, the Chinese CSPGP organized the “Guangcai Three Gorges Visit”, leading entrepreneurs to support the construction of Three Gorges Reservoir Area.

JuneYao Group that adheres to, and has implemented the concept of "one glass of milk can make a nation strong ", after the field study, immediately announced it would like to invest in Yichang to build dairy business base, and then implemented the “10,000 households’ dairy cattle breeding program”. The Group opened up the supply chains in upper & down streams to focus on helping solve the employment problems of reservoir migrants.

"When we’ve arrived Yichang, we found there was no much farmland in local area and cattle breeding became a relatively feasible way to get rich. Thus, we came up an idea to lead migrants to develop the aquaculture business, especially breeding dairy cattle to shake off the poverty and become prosperous. We built a dairy cattle breeding base in the reservoir area to support the formers in cattle breeding; we closely connected the company, base and farmers to become an effective agriculture-supporting mode.” Want Junjin said.

The milk coming from dairy-cattle breeding farmers are fully purchased by the base; the follow-up services are provided in the whole process of the cattle breeding. When farmer cannot start the business due to the lack of money, JuneYao will provide guarantee to persuade banks to provide loans to dairy farmers and the loans will be repaid monthly by the dairy farmers from the sales of dairy. Meanwhile, the farmers also can use government tax subsidy to buy insurance for the dairy cattle. These measures lifted dairy farmers’ worry, making a large number of dairy farmers out of poverty.

Ran Yiquan is the first generation of dairy cattle breeding farmers under the “10,000 households’ dairy cattle breeding program” in the Three Gorges Reservoir Area. He started from the 16 cows and increased to current 41 improved quality cows, and gradually built silage pits, added grinder, milking machine, etc. Currently, the annual income of Ran Yiquan has reached more than 100,000 yuan.

Today, JuneYao Group has already had Yichang and Dangyang two dairy processing production bases and one demonstration ranch in the Three Gorges Reservoir Area. The “10,000 households’ dairy cattle breeding program” allowed more than 1,000 resettlement people to be directly employed and the driven industrial chain has provided over 5,000 job positions, providing a long-term solution for the resettlement migrants’ employment problem.

Enhance the investment environment, improve the supporting facilities

JuneYao Group’s support to the construction of the Three Gorges Reservoir Area did not happen overnight, but in an on-going basis. In 2006, according to the local needs, JuneYao Group placed the investment focus on improving the investment environment.

Located in downtown area of Yichang city with a construction area of 100,000 square meters, the Yichang JuneYao International Plaza invested and built by the Three Gorges Reservoir fund is a landmark building in local area, which integrated hotels, shopping malls and theaters. This has made a demonstration for Yichang city's business improvement and tourism service supporting.

“Three Gorges reservoir area has rich tourism resources, but the scenic area are unable to retain visitors due to lack of supporting facilities such as hotels and shopping malls, leading to the loss of the tourism resources. " Wang Junjin said.

After the completion and operation of Yichang JuneYao International Plaza, as a landmark building of Yichang City, it has retained the footsteps of the distant guests, improved the chain of the tourism industry in the Three Gorges area. Meanwhile, the project also further promoted the local employment. It recruited total of 1,200 people and also provided a business platform for over 100 local households.

Although Yichang JuneYao International Plaza has not obtained obvious investment gains, JuneYao Group still kept on-going investment firmly, the giant project was completed until 2009. Business friends often joked with Wang Junjin that, in comparison of the input-output economic results of the two "sister building" Shanghai JuneYao International Plaza and Yichang JuneYao International Plaza, with the similar investment time and the similar investment amount, the economic benefits of the input/output are very different: one is a golden piece, another is an iron piece.

Whereas, Wang Junjin always said: "we can not do such a simple comparison. Whether doing business or being a man, we should feel grateful to the community and know to return the community; this is why JuneYao Group has tried our best in the Guangcai Cause over past years. JuneYao Group’s social responsibility, Guangcai concept is not periodic, instead in an on-going basis. "

Export management to nurture talent for local sustainable development

JuneYao Group, in addition to investing funds, has also introduced advanced management concepts and patterns to the Three Gorges Reservoir Area, effectively promoted the interaction of the economy and personnel in the central and western regions and achieved the "localization management", and thus led to the growth of the management personnel in the reservoir area, which became the most valuable asset contributed by JuneYao Group to the reservoir area.

In April 1999, a young man, named Gao Fajun from Gaojia Village, Sandouping Town, Yiling District, Yichang City, with a desire to get rid of poverty and become rich, was hired to be a worker by JuneYao Dairy via open recruitment. Ten years later, 32-year-old Gao Fajun has currently become the purchasing manager of Yichang production base at JuneYao Dairy Co., Ltd.

Bi Chenggang, a young man from the Three Gorges Reservoir Area, had been a plant director of dairy base, currently is Production Director of JuneYao Dairy Co. Ltd. He said: “like Gao Fajun, in over 10 years of working in JuneYao, we all not only have the tremendous improvement of living standards, more importantly, we have career development as well." Bi Chenggang is the first batch of employees coming to JuneYao Dairy, and now responsible for the nation-wide JuneYao dairy production, working in Yichang and across the country frequently.

There are many other outstanding personnel who came from Three Gorges reservoir area and are assuming important positions like Gao Fajun and Bi Chenggang. For instance, You Yongshi, vice president of JuneYao Group, Ye Quan, deputy general manager of Shopping Mall Management Company of Yichang JuneYao International Plaza, Tong Zhangjiu, deputy finance director of Yichang JuneYao Jinjiang International Hotel, etc. they have not only fulfilled their career achievement in the construction of the Three Gorges Reservoir area, also become the most powerful “production force” to promote local economic development.