Orient Reaped Bumper Harvest in Chain Industry

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Great Eastern's Chain Industry Comes into Full Flower
ReleaseDate: 2011-12-28

New Oriental Auto City Unveiled in Wuxi

Recently, New Oriental Auto City, the largest auto city in Wuxi, held a grand inauguration ceremony, in which the first batch of 16 4S shops opened doors to the public. This marks the latest move of “Oriental New Era” auto, a subordinate of the Grand Orient Co., Ltd, to grab the future auto market, signaling that Wuxi’s auto distribution service industry has taken a concrete step to move toward modern high-end service sector.

Officials from Wuxi Municipal Government, officials from China Automobile Dealers Association and executives of auto brand manufacturers attended the inauguration ceremony, senior executives of “Grand Orient” including Pan Xiaoyan, Xi Guoliang, and Zhang Shengming hosted the grand welcome evening dinner party.

The inauguration ceremony of the New Oriental Auto City is arguably the largest summit for “auto industry insiders” in the East China. To celebrate the occasion, this ceremony specially constructed a 300 meter long large outdoor catwalk to accommodate a 60-minute long auto show to be held here. Furthermore, the ceremony also arranged brand carnival of 16 showrooms. Tengger, the ‘Top Singer of the Grassland’ and state first-class singer, and the Wolf Band were invite to hold a recital named “Singing in the Orient” for the inauguration ceremony, which attracted 4,000 plus car fans.

The New Oriental Auto City, which is located in Wuxi “China Industry Exposition Park”, has a total planned land area of 40 hectares, total land area of 600 mu, is capable of housing 34 standard 4S shops. It has a total investment of 1 billion yuan.

It has been learned that the planned functions of the New Oriental Auto City have surpassed the singular model of traditional auto city to focus on cluster operation by 4S shops, at present it has developed a three dimensional operation pattern consisting of eight functional divisions of 4S shop cluster, auto-related articles, car beautification, new type second car market, car claim center, professional test track, and auto theme park. It also include a huge range of modern service concepts and facilities covering car financing, car fan club, professional test track, which highlight the forward-looking vision of the New Oriental Auto City to stay in line with international auto service standards.

Colorful “Grand Orient Yi Koo Ton” Opened

“Grand Orient Yi Koo Ton” recently held a press conference to announce the formal opening of the first chain store of “Grand Orient Department Store” and the first children themed department store in Wuxi. The birth of this children department store integrating general merchandise, education, entertainment, catering, and experience stirred up strong repercussion from all social circles, “For children at ‘Grand Orient Yi Koo Ton’, happiness is colorful!”

The store has 91 brand counters covering children’s garments, shoes and hats, children’s sport and cultural articles, children’s bedding, bookstore, toy, and maternity clothes, most of which are very popular “fashionable brands”, which are the favorites of children and parents. Furthermore, its supporting facilities including children entertainment, family leisure, parents and children games also constitute one of the bright spots of the store. Clowns, carousels, magicians in the “Cartoony World”, car models in the car model club, and “Yi Koo Ton Club”, “Yi Koo Ton Studio” venues are all ideal places for parents-children interaction.

In addition, attentive services and teaching aid brands form two distinct features of the “Grand Orient Yi Koo Ton”. All shop assistants in the store adopt “half-squatting” service to bring them closer to children. Famous children teaching aid brands such as LEGO education, EF Education, Hesheng Musical Instrument Store also opened shops inside “Grand Orient Yi Koo Ton”, in order to create an easygoing world of study for child consumers.

Grand Orient Haimen Store Opened in Grandeur

On October 1, the Grand Orient Haimen Store formally opened, as its opening coincided with the National Day holiday period, the newly opened Haimen Store attracted a large crowd of consumers. This fashion center integrating boutique general merchandises, trendy electrical appliances, modern cinema, recreation and catering, fitness and entertainment added fashion elements to the busiest commercial street in Haimen City.

Located in the city center of Haimen City where two vertical and two horizontal urban arterial roads converge, the Grand Orient Haimen Store boasts an imposing façade; its two 19 m high elevation dome layout makes it the first commercial building in the city to have double indoor sunshine domes. Inside the store, greening is distributed throughout, constant temperature air conditioning system is in operation under all weather conditions, 16 elevators run simultaneously, wireless web access covers double sunshine atrium, the human-oriented shopping environment bring pleasant experience to consumers.

Haimen Store has a total business area of up to 36,618 sqm, in which the business area allocated to boutique general merchandises accounts for over 60% of the total area, with up to 114 domestic and overseas famous brands entering Haimen City for the first time as a result of the opening of the new Grand Orient store this time, offering local residents a brand-new life experience.

Furthermore, two key stores become the bright spots of the Grand Orient Haimen Store: One is “Orient Electrical Appliance” Haimen Store, which has a business area of up to 3,808 sqm, and assembles trendy electrical appliances from all major famous brands; the other is the Haimen Chain Store of Grand Orient Cinema, its 7 standard digital movie theaters can accommodate 700 viewers, and the advanced digital projection equipment and comfortable private space can bring new experience in visual and audio fashion to Haimen consumers.