NO.141

The Largest NBA Flagship Store in China to be Landed on East Nanjing Road in Shanghai
ReleaseDate: 2009-10-01

In the middle of January 2009, the largest NBA flagship store in China will be launched on East Nanjing Road in Shanghai. This is the second NBA store in China after the Shimao Tianjie Store opened in Beijing in July 15.

As the fourth NBA Store in the world, East Nanjing Road Store occupies a total area of 400 sq m. Its design style inherits the authentic NBA tradition. Aside from team uniforms, sporting accessories, children’s clothing, shoes and a great variety of limited edition souvenirs, the most worthwhile articles are 6 NBA team mascot plush toys and 6 sporting Teddy Bear plush toys designed and produced by JuneYao Creativity Company. The opening of this store signals that the cooperation between JuneYao Creativity and NBA in retail area has reached a new height, joint efforts have transformed NBA from a “game brand” into a popular “retail brand”.