No.232

JuneYao Group: Create Century Brand
ReleaseDate: 2016-10-17

 

On July 23, Chairman of JuneYao Group Wang Junjin attended the 2nd China Brand Economy (Shanghai) Forum in response to invitation, and delivered key-note speech on “Creating Century Brand -- Practice and Exploration of JuneYao Group’s Brand Construction”.

Wang Junjin first expressed JuneYao Group’s determination to take part in Shanghai’s construction of brand economy. He said, at the current stage of China’s economic development, it requires continually emerging global brands, it requires brand culture and brand craftsman spirit. Today overall speaking, China has low brand value, and even lower brand added value. Therefore, Shanghai’s construction of brand promotion center holds crucial significance, as an enterprise based in Shanghai, JuneYao Group must actively take part in the construction. JuneYao Group aims to become a century enterprise.

It has been 25 years since JuneYao Group’s inception, which is still far from the target of century enterprise. The meanings of brand for an enterprise, for a city, for a government, and for a country are all very important. As a brand, an enterprise, if it has no long-term plan, both its practice and innovation will be short-sighted. Enterprise innovation is integrated into its strategy, enterprise brand is integrated into its strategy too. Brand construction is an enterprise’s prioritized project, brand construction must be integrated into enterprise’s organization system. As a matter of fact, JuneYao Group set up Brand Department more than a decade ago.

Speaking of future development of brand and brand economy, Wang Junjin pointed out that, creating a brand needs patience, creating brand needs constant innovation, when creating century enterprise, and creating century brand, it requires generous investment.

It has been learned that, this time the China Brand Economy (Shanghai) Forum adopted the theme of “Structural Reform of the Supply Front and Brand Economic Development”, it is an event guided by the Ministry of Industry and Information Technology of the People’s Republic of China, and Shanghai Municipal People’s Government, hosted by Shanghai Municipal Commission of Economy and Informatization, and Shanghai Municipal Intellectual Property Office and other units, more than 200 officials, entrepreneurs and scholars from both home and abroad attended the Forum to share a feast on brand economy.